Key facts
- Sitecore A/S is acquiring Scrunch.
- The acquisition is valued at $225 million.
- Scrunch is a customer-experience platform.
- Scrunch helps brands improve their appearance in AI-generated search results.
Sitecore A/S, a company specializing in digital-experience software, has announced its intention to acquire Scrunch. Scrunch is a platform designed to assist brands in enhancing their visibility within AI-generated search results. The acquisition is valued at $225 million, according to a statement reviewed by Bloomberg. The deal is expected to be completed following regulatory review.