Key facts
- Primark will reduce prices by up to 29% on hundreds of womenswear, menswear, and kidswear products.
- The price cuts will launch across Primark's 19 markets starting Monday.
- Examples of price reductions include a women's pyjama set from £17 to £13 and a coat from £26 to £22.
- Primark reported a 2.2% fall in like-for-like sales in its third quarter.
- Associated British Foods plans to spin off Primark from its food businesses before the end of 2027.
Primark announced it will reduce prices by up to 29% on hundreds of its bestselling clothing items across all 19 of its markets, effective Monday. The move comes as the fashion retailer seeks to improve trading performance amid a challenging consumer environment, having reported a 2.2% fall in like-for-like sales in its third quarter.
Examples of the price cuts include a women's supersoft boyfriend pyjama set reduced from £17 to £13, a women's single-breasted coat from £26 to £22, and a men's brushed overshirt from £25 to £20. Primark is also increasing investment in initiatives aimed at driving like-for-like sales growth.
This strategic pricing adjustment precedes the planned demerger of Primark from its parent company, Associated British Foods (AB Foods). AB Foods confirmed in April that it intends to spin off the fashion retailer from its food businesses by the end of 2027.