Key facts
- Panasonic has undergone a significant corporate brand restructure, creating distinct operating companies under Panasonic Holdings.
- The entity now known as Panasonic Corporation focuses on lifestyle solutions, including consumer electronics and business solutions.
- The automotive systems division will operate independently as Mobitera starting in April 2027.
- US TV manufacturing operations have been transferred to China's Skyworth.
- The company aims to shift from hardware commodities towards experiences and services built around daily life.
Panasonic has completed a significant corporate brand restructure, transforming from a monolithic electronics company into a group of distinct operating companies under Panasonic Holdings. This strategic shift, building since 2022, saw the formal dissolution of the old Panasonic Corporation on April 1, 2026. The entity now bearing the "Panasonic Corporation" name is dedicated to lifestyle solutions, encompassing consumer electronics, related devices, and business solutions, with a new mission statement: "Transform the ordinary into the unforgettable — making everyday irreplaceable."
The restructure involved spinning off various divisions into independent companies. The automotive systems arm, a major supplier to companies like Toyota and Tesla, is set to rename itself Mobitera in April 2027, signaling its intent to operate as a fully independent brand. Concurrently, Panasonic has divested its US TV manufacturing operations to China's Skyworth, a move mirroring similar decisions by other Japanese electronics giants.
Panasonic's new structure comprises eight distinct operating companies, including Panasonic Energy, which supplies EV batteries; Panasonic Connect, focusing on B2B supply chain and factory solutions through its acquisition of Blue Yonder; Panasonic HVAC & CC for heating, ventilation, and cold chain solutions; and Panasonic Electric Works, which is transferring its power tools arm to Makita. Group CEO Yuki Kusumi has designated 2026 as a year of "reborn" (Yomigaeru), marking a "turnaround to the growth phase."
This strategic reorganization is viewed as a visible manifestation of business strategy, aiming to allow each distinct brand to credibly compete in its respective category. Panasonic Connect, for instance, is repositioning itself as an enterprise software and supply chain intelligence company, challenging established players like SAP and Oracle in factory floor solutions. The brand's personal care division has also redefined its strategy, emphasizing authenticity and relatable self-care routines over unrealistic beauty standards, aligning with its vision 'Invested in You'.