Key facts
- OnePlus plans to cease operations in the U.S. and Europe this week.
- The decision is part of a corporate restructuring at parent company Oppo.
- Operations in India, a key market, will also be wound down.
- The smartphone market is facing declining shipments due to chip shortages.
- Oppo experienced a significant shipment decline in the second quarter of 2026.
- OnePlus will maintain its presence in China.
- Oppo will continue selling Realme phones in select international markets.
Android phone maker OnePlus is reportedly planning to wind down its operations in the U.S. and Europe this week, according to a Bloomberg report citing a source. This move is described as part of a broader corporate restructuring at its parent company, Oppo.
In addition to the U.S. and Europe, OnePlus is also expected to cease operations in India, which has been one of its significant markets outside of China. The company, founded in 2013 by Pete Lau and Carl Pei to offer affordable Android phones, has expanded its product range over time.
This decision comes amid a challenging market environment for consumer electronics. Analytics firms like IDC and Counterpoint have forecast a decline of more than 13% in smartphone shipments for 2026, attributed partly to a limited supply of memory chips, a situation described as 'RAMageddon.'
Oppo itself experienced a double-digit year-over-year shipment decline in the second quarter of 2026, with the company noting 'softness across most of its key markets' due to weak consumer demand. Despite these wind-downs, OnePlus intends to continue its operations within China. Oppo also plans to continue selling Realme phones in other regions, such as the Nordic area, where it has seen success.