Netflix has launched a unique marketing campaign for its new thriller 'The Last House,' featuring an actor living inside a billboard on Sunset Boulevard. The stunt aims to generate buzz for the film, which explores themes of isolation and survival.
This unconventional marketing stunt highlights Netflix's efforts to create buzz for its new film amidst a potentially slow summer for blockbusters, using a creative approach to engage audiences with the movie's core themes.
Netflix has deployed a unique marketing strategy to promote its upcoming thriller, 'The Last House,' by having an actor live inside a billboard overlooking Sunset Boulevard in Los Angeles. The installation, which resembles a furnished living room suspended 30 feet above the street, is designed to mirror the film's plot about a family trapped in their home.
The actor, who remains in the billboard for three days, communicates with commuters and passersby using a whiteboard, echoing the isolation experienced by the characters in the film. This real-life spectacle aims to generate buzz and highlight the movie's themes of survival and dwindling resources.
'The Last House,' directed by Louis Leterrier and starring Greta Lee and Wagner Moura, centers on a family that finds themselves sealed inside their home with no escape, facing both dwindling supplies and an unknown external threat. The film's premise challenges the notion of a safe haven, turning a domestic space into a hostile environment.
The movie is set to be released on Netflix on Friday, August 7th. Early critical reception for the film has been mixed, with a 36 percent positive score on Rotten Tomatoes from 22 reviews at the time of reporting, though critics have noted its psychological and survival thriller elements.