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Michelin's first winery ratings face backlash from Burgundy estate

Created at 17 Jul · 11:46 AM1 source↑ Market-relevant
IN SHORT

Michelin's inaugural winery guide, the Grape Selection, has faced immediate criticism after a Burgundy estate, Domaine Arnoux-Lachaux, rejected its one-grape distinction, questioning the assessment process.

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Key Numbers

94estates received Michelin Grapes in Burgundy
3Burgundy subregions covered in the first selection
1Michelin 'grape' awarded to Domaine Arnoux-Lachaux
2020year Domaine Arnoux-Lachaux stopped submitting wines for reviews

Who's Involved

Michelin
tyre company that released its first winery guide
Domaine Arnoux-Lachaux
Burgundy estate that rejected its Michelin rating
Lydia Coudert
co-owner of Vignobles Coudert, a Bordeaux winery
Michelin's first winery ratings face backlash from Burgundy estate

↳ Why This Matters

Michelin's entry into wine ratings, a highly traditional and often contentious field, faces immediate challenges to its credibility, potentially impacting how wineries are perceived and marketed, while also highlighting the ongoing struggles within the French wine industry.

Key facts

  • Michelin has launched its first winery guide, the Grape Selection, starting with Burgundy.
  • Domaine Arnoux-Lachaux, a Burgundy estate, rejected its one-grape rating from the guide.
  • The estate cited a deliberate choice since 2020 not to submit wines for press reviews or ratings.
  • The guide assesses estates on wine quality, consistency, vineyard and cellar practices, and sense of place.
  • Ninety-four estates in Côte de Beaune, Côte de Nuits, and Côte Chalonnaise received Michelin Grapes.
  • Some French wine producers view the guide as a potential new avenue to reach consumers and buyers amidst industry challenges.

Michelin, known for its restaurant ratings, has launched its inaugural winery guide, the Michelin Grape Selection, beginning with the Burgundy region. The guide awards one, two, or three 'grapes' based on estate-level criteria such as wine quality, consistency, vineyard practices, and expression of place, rather than individual vintages.

However, the guide's debut has been met with immediate backlash. Shortly after its release, Domaine Arnoux-Lachaux, a well-regarded Burgundy estate, publicly rejected its one-grape distinction. The estate stated on social media that it was unaware of how the rating was established and has deliberately chosen not to submit its wines for press reviews or ratings since 2020.

This public rebuff has placed Michelin's wine assessment process under scrutiny as it expands its rating system. While some producers, particularly in regions like Bordeaux facing significant industry challenges such as overproduction and declining demand, see the guide as a potential new tool to connect with consumers and buyers, others echo Domaine Arnoux-Lachaux's concerns about the independence and credibility of Michelin's tasting and rating methodology.

The first selection covered three Burgundy subregions: Côte de Beaune, Côte de Nuits, and Côte Chalonnaise, with 94 estates receiving Michelin Grapes. Michelin's expansion into wine follows criticism earlier this year over changes to its restaurant awards, including the discontinuation of its Green Star for sustainability.

Frequently asked questions

It is Michelin's first guide rating wine estates, assessing them on the quality and consistency of their wines, vineyard and cellar practices, and their ability to express a sense of place. Estates receive one, two, or three Michelin Grapes.

The initial selection focused on three subregions of Burgundy: Côte de Beaune, Côte de Nuits, and Côte Chalonnaise.

The estate stated they did not know how the rating was established and that they have deliberately chosen not to submit their wines for press reviews or ratings since 2020.

Regions like Bordeaux are grappling with overproduction, plummeting prices, and declining demand for red wines, leading to initiatives like vine-uprooting programs.

What Happens Next

01Michelin is expected to expand its Grape Selection to other wine regions, including Bordeaux.
02The credibility and methodology of Michelin's wine assessments will likely remain under scrutiny.

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Cadence

How It Developed

Michelin released its first winery guide, the Grape Selection, focusing on three Burgundy subregions.
Domaine Arnoux-Lachaux, a Burgundy estate, was awarded one Michelin 'grape'.
The estate publicly rejected the distinction, stating they did not know how the rating was established and that they have not submitted wines for reviews since 2020.
The rejection has placed Michelin's wine assessment process under scrutiny.
Some producers, particularly in regions like Bordeaux facing overproduction and declining demand, see the guide as a potential tool to reach new consumers and buyers.

Sources

T1
Sour grapes: Michelin’s first winery ratings draw immediate backlashEuronews

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