Key facts
- Formula 1 is rolling out a premium hospitality experience called 'The Out Lap'.
- The experience costs £10,000 per head and accommodates 12 people.
- It is housed in a dining room attached to an articulated lorry that drives around the track between courses.
- The Out Lap is part of a partnership with luxury sponsor LVMH, which began a decade-long deal worth $1 billion.
- The experience has already sold out in Spa and will continue in Zandvoort, Monza, and Madrid.
Formula 1 is expanding its 'The Out Lap' hospitality experience, a premium offering that allows VIP guests to dine on the track in a unique mobile setting. Priced at £10,000 per head, the experience accommodates 12 people in a dining room attached to an articulated lorry that drives around the circuit between courses. This initiative is part of a significant, long-term partnership between Formula 1 and luxury conglomerate LVMH, which reportedly began a decade-long deal worth $1 billion.
The Out Lap debuted at the Spa Grand Prix before the summer break and has seen sell-out success. It is scheduled to continue at upcoming races in Zandvoort, Monza, and Madrid. Formula 1 stated that the experience aims to celebrate the sport's heritage, culture, and human stories, offering guests a new perspective by inviting them onto the circuit itself.
Former racing drivers David Coulthard, Mika Hakkinen, and Naomi Schiff are involved in the experience, providing insights to guests. This move represents a continued commercialization of Formula 1, with premium hospitality tickets becoming increasingly sought-after, especially as the sport experiences record attendances at recent Grands Prix.