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FIFA Scraps $20 Billion World Cup Sell-Off Plan Amid Global Revolt

Created at 31 Jul · 9:59 PM2 sources↑ Market-relevant2 events
IN SHORT

FIFA has reportedly scrapped its plan to sell a 20% stake in its commercial arm for up to $4.2 billion, a deal valued at $20 billion. The proposal faced widespread opposition from soccer officials globally, including UEFA, leading to threats of boycotts.

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Key Numbers

$20 billionvaluation of FIFA's new commercial arm
20%stake FIFA aimed to sell
$4.2 billionfunds FIFA aimed to raise
55UEFA member nations
211FIFA member associations

Who's Involved

FIFA
global soccer governing body that planned and scrapped a major sell-off deal
UEFA
European soccer's governing body leading opposition to the plan
Gianni Infantino
FIFA President whose initiative faced backlash
Carlos Cordeiro
Senior adviser to Infantino who resigned in protest
Kevin Lamour
FIFA Chief Operating Officer who stated staff were deceived
Thrive Capital
Fund expected to lead the investor group
Joshua Kushner
Founder of Thrive Capital
CONMEBOL
South American soccer governing body analyzing the proposal
CONCACAF
North American soccer federation that rejected the proposal
Asian Football Confederation
Asian soccer confederation standing in solidarity with UEFA and CONMEBOL
Football Supporters Europe
Organization stating football is not for sale
FIFA Scraps $20 Billion World Cup Sell-Off Plan Amid Global Revolt

↳ Why This Matters

The collapse of FIFA's sell-off plan highlights significant internal divisions and external opposition to commercializing the core assets of global football, potentially impacting future revenue streams and governance structures within the sport.

Key facts

  • FIFA's plan to sell a 20% stake in its commercial arm, valued at $20 billion, has been scrapped.
  • The deal aimed to raise up to $4.2 billion, with Thrive Capital expected to be a key investor.
  • Widespread opposition from soccer officials, including UEFA, led to threats of boycotts.
  • A senior adviser to FIFA President Gianni Infantino resigned in protest.
  • FIFA stated it would not proceed without majority support from its 211 member associations.

FIFA's ambitious plan to sell a 20% stake in its commercial arm, valued at $20 billion, has reportedly collapsed amid a significant global revolt from soccer officials and executives. The proposal, which aimed to raise up to $4.2 billion, faced intense criticism for potentially mortgaging football's future for private investors.

Opposition was spearheaded by UEFA, the European soccer governing body, whose 55 member nations unanimously voted to boycott all FIFA tournaments. UEFA accused FIFA of selling the sport's 'soul.' Senior adviser to FIFA President Gianni Infantino, Carlos Cordeiro, resigned in protest, labeling the deal 'a bad deal for football.' FIFA's Chief Operating Officer, Kevin Lamour, also stated that staff felt 'deceived' by Infantino, calling the initiative a 'project of one person.'

Despite initial statements from FIFA suggesting it would proceed with consultations, the organization later confirmed it would not move forward without the support of the majority of its 211 member associations. Other regional bodies, including CONMEBOL and the Asian Football Confederation, expressed concerns and requested more information, while CONCACAF rejected the proposal without threatening a boycott. Football Supporters Europe emphasized that football is a social good and not for sale.

Thrive Capital, founded by Joshua Kushner, was expected to lead the investor group. FIFA President Infantino is reportedly up for re-election next year, with North American football chief Victor Montagliani rumored to be considering a challenge.

Frequently asked questions

FIFA planned to sell up to a 20% stake in a new subsidiary, FIFA Forward Enterprise (FFE), which would run the World Cup and other events. The subsidiary was valued at $20 billion, and the stake sale aimed to raise up to $4.2 billion.

Opposition came from UEFA, CONMEBOL, CONCACAF, the Asian Football Confederation, and Football Supporters Europe, as well as FIFA's own senior adviser Carlos Cordeiro and Chief Operating Officer Kevin Lamour.

Critics argued that the plan was 'a bad deal for football,' that it was 'mortgaging football's future,' and that 'football is not for sale,' emphasizing that the sport is a social good and not an investment product.

Thrive Capital, founded by Joshua Kushner, was expected to lead the proposed investor group.

What Happens Next

01FIFA will proceed with consultations to ensure member associations can express their vote based on facts.
02FIFA will not go ahead with the plan without the support of the majority of its member associations.

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Cadence

How It Developed

FIFA's plan to sell a 20% stake in its business arm has collapsed due to opposition from soccer officials and executives.
A senior adviser to FIFA President Gianni Infantino resigned in protest, calling the plan 'a bad deal for football'.
A report stated that FIFA's plan to raise up to $4.2 billion by selling about a 20% stake in a new unit, valuing it at $20 billion, had collapsed after an open revolt by soccer officials around the wo
FIFA's Chief Operating Officer stated staff were 'deceived' by Infantino, describing the proposal as a 'project of one person'.
Despite opposition, FIFA initially stated it would proceed with consultations, but later confirmed it would not go ahead without majority support from its member associations.
UEFA led opposition, accusing FIFA of putting the sport's 'soul' up for sale and its 55 member nations voted unanimously to boycott all FIFA tournaments.
CONMEBOL requested more information and would analyze the proposal before taking a position, stating decisions must serve football.
CONCACAF rejected the proposal but did not threaten a boycott.

Sources

T1
FIFA has scrapped $20 billion World Cup sell-off plan, New York Post reportsReuters
T2
Infantino's World Cup private equity plan has outraged FIFA members | AP Newsapnews.com
T2
FIFA has scrapped $20B World Cup sell-off plan following European boycott, global outrage: sources - Amed Postamedpost.com
T2
UEFA nations vote to boycott World Cup over FIFA boss's $20B cash grabnypost.com

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