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Ferrari launches limited-edition V12 manual for traditionalists

Created at 3 Jul · 6:18 PM1 source↑ Market-relevant
IN SHORT

Ferrari has unveiled a limited-edition 12-cylinder model with a manual gearbox, the 12Cilindri Manuale, aimed at traditional enthusiasts. This move follows a mixed reception to its first electric vehicle, the Luce.

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Key Numbers

1,499units of 12Cilindri Manuale to be produced
€590,000starting price in Italy
$672,000starting price in USD
830horsepower from V12 engine
20%EVs in Ferrari lineup by 2030
€550,000price of the Luce EV

Who's Involved

Ferrari
Italian luxury sports car manufacturer

↳ Why This Matters

Ferrari's decision to launch a V12 manual special edition signals a strategic effort to balance its transition to electrification with the demands of its traditional enthusiast base, potentially influencing future product development and brand perception.

Key facts

  • Ferrari launched the 12Cilindri Manuale, a limited-edition V12 model with a manual gearbox.
  • The car features a 'Manuale by-wire' system designed to mimic a traditional manual transmission.
  • Only 1,499 units will be produced, with prices starting at €590,000 in Italy.
  • This release comes after criticism of Ferrari's first electric vehicle, the Luce.
  • The 12Cilindri Manuale is powered by a naturally aspirated 6.5-litre V12 engine producing 830 horsepower.

Ferrari has introduced a limited-edition V12 model featuring a manual gearbox, the 12Cilindri Manuale, in an effort to appeal to its traditional customer base. This move follows a mixed reception to the company's first fully electric vehicle, the Luce.

The 12Cilindri Manuale is a special series of the 2024 12Cilindri model and incorporates a new 'Manuale by-wire' system, designed to provide an authentic manual driving experience with a gear stick while integrating modern dual-clutch transmission technology. Limited to 1,499 units, this front-engined grand tourer is targeted at loyal Ferrari customers who value a more physical connection to their driving experience, rooted in the brand's heritage.

The new model is priced starting from €590,000 ($672,000) in Italy, with deliveries expected to commence in the first quarter of next year. The launch comes just over a month after Ferrari unveiled the Luce, its first electric car, which garnered criticism and social media memes for its styling and embrace of electric technology, deviating from the brand's signature engine sound and analogue feel.

With the 12Cilindri Manuale, Ferrari is reinforcing its core strengths. The car features a naturally aspirated 6.5-litre V12 engine that delivers 830 horsepower, paired with a three-pedal setup that emphasizes the driver's input and control. This strategy highlights Ferrari's diverse portfolio, where electrification is just one component. The company's current lineup includes a variety of petrol and hybrid models, track-focused cars, and flagship V12s, such as the Purosangue. Ferrari has committed to continuing the production of combustion-engine vehicles alongside new technologies, with plans for EVs to represent only 20% of its lineup by 2030, while the remaining 80% will be split equally between petrol and hybrid models.

Frequently asked questions

Ferrari has launched the 12Cilindri Manuale, a limited-edition V12 model with a manual gearbox.

It features a 'Manuale by-wire' system for an authentic manual driving experience and is powered by a 6.5-litre V12 engine producing 830 horsepower.

The model is limited to 1,499 units and starts at €590,000 in Italy.

The launch aims to appeal to traditional Ferrari enthusiasts and follows a mixed reception to the brand's first electric vehicle, the Luce.

What Happens Next

01First deliveries of the 12Cilindri Manuale are scheduled for the first quarter of next year.

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Cadence

How It Developed

Ferrari launched a limited-edition 12-cylinder model with a manual gearbox.
The new model, the 12Cilindri Manuale, features a 'Manuale by-wire' system for an authentic manual driving experience.
The limited series is capped at 1,499 units and priced from €590,000 in Italy.
This release follows criticism of Ferrari's first electric vehicle, the Luce, which was launched a month prior.
The 12Cilindri Manuale pairs a 6.5-litre V12 engine with a three-pedal layout.
Ferrari plans for EV models to constitute 20% of its lineup by 2030, with the remainder split between petrol and hybrid.

Sources

T1
Ferrari appeals to traditionalists with new V12 manual gearbox limited editionReuters

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