Key facts
- England fans are expected to provide a major economic boost to Atlanta during the World Cup.
- UK customer spending in Miami surged by 322% on Saturday compared to the previous week.
- Fans are budgeting an average of £4,000 for their trips to follow the team.
- Pubs and beer companies are anticipating increased sales due to World Cup viewing.
- Wetherspoon and Young's have seen double-digit market value growth, while global brands like Carlsberg have seen single-digit hikes.
Atlanta is poised for a significant economic uplift as England fans attending the World Cup are spending considerable amounts of money. Data from Revolut reveals a 322% increase in UK customer spending in Miami the week England defeated Norway, with specific age groups showing even larger spending hikes. Fans are reportedly budgeting an average of £4,000 for their trips, with some ticket prices for key matches reaching thousands of dollars or even millions on the resale market.
This influx of spending is expected to benefit not only the hospitality sector in Atlanta but also pubs and beer companies. Wetherspoon and Young's have experienced double-digit percentage growth in their market value, while international brands like Carlsberg, Heineken, and Diageo have seen healthy single-digit increases. The timing of the semi-final match against Argentina, scheduled for more sociable hours, is anticipated to encourage more fans to watch in pubs.
Further data from Chase suggests that approximately one in ten Britons are contemplating a last-minute trip to the US to catch the final stages of the tournament. Gen Z individuals are reportedly 25 times more likely to travel than baby boomers, and fans are willing to extend their budgets by an average of £1,519 to support the national team.