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Chanel's couture show blends fairy tales with everyday reality

Created at 7 Jul · 6:15 PM1 source↑ Market-relevant
IN SHORT

Chanel's latest couture collection, presented at the Grand Palais, drew inspiration from fairy tales and founder Gabrielle Chanel's life story. Designer Matthieu Blazy aimed to blend whimsical elements with practical, everyday wear for women.

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Who's Involved

Matthieu Blazy
Designer of Chanel's couture collection
Gabrielle Chanel
Founder of Chanel, inspiration for the collection
Tilda Swinton
Attended the Chanel couture show
Michelle Yeoh
Attended the Chanel couture show
Catherine Deneuve
Attended the Chanel couture show
Karl Lagerfeld
Former designer for Chanel
Virginie Viard
Former lead of Chanel couture
Pedro Pascal
Attended the Chanel couture show
Lupita Nyong'o
Attended the Chanel couture show
Vanessa Paradis
Attended the Chanel couture show
Imane Khelif
Attended the Chanel couture show
Surya Bonaly
Attended the Chanel couture show

↳ Why This Matters

Matthieu Blazy's second couture collection for Chanel signals a new direction for the iconic house, blending its rich heritage and whimsical fantasy with practical, modern wearability, aiming to resonate with the everyday lives of women.

Key facts

  • Chanel's Grand Palais was transformed into a fairy tale garden for its latest couture show.
  • Designer Matthieu Blazy's collection was inspired by fairy tales and Gabrielle Chanel's life.
  • The designs incorporated whimsical elements like beanstalks, butterflies, and animal-shaped bags.
  • Hidden details such as painted linings and stitched to-do lists were featured on garments.
  • The collection aimed to balance fantasy with practical, wearable clothing for women.
  • The show featured a diverse cast of women of all ages.

Chanel's Grand Palais was transformed into a dark, enchanted garden for designer Matthieu Blazy's second couture show. Giant beanstalks and oversized, slightly unsettling flowers set the scene for a collection inspired by fairy tales and the life of founder Gabrielle Chanel.

Blazy, who arrived from Bottega Veneta, found inspiration in a book of fairy tales discovered in Chanel's former apartment. He envisioned Chanel's rise from an orphanage to fashion icon as a modern Jack and the Beanstalk narrative, where the "gold" brought back is the enduring success of the house.

The clothing reflected this theme, with the opening look featuring a sheer Chanel suit embroidered with tiny bean shoots. Vines adorned dresses and shoes, while butterflies and blossoms appeared unexpectedly. Evening bags were crafted in the shapes of sleeping bears and chickens, and heels were sculpted into butterflies and golden eggs, with subtle nods to characters like Goldilocks and Puss in Boots.

Beneath the whimsy, Blazy incorporated hidden details, such as painted linings and mock to-do lists stitched into silk on jacket interiors. Frayed edges on garments were a deliberate reference to Coco Chanel's own habit of pinning and altering her clothes. Blazy stated that haute couture at Chanel is "for women, their realities and their adventures of the everyday."

This philosophy translated into practical, wearable pieces, including sharply cut coats, a red sequined shift, and a minimalist black tunic and trousers ensemble. The casting, featuring women of all ages, underscored the collection's emphasis on real-life wearability. The show concluded not with a traditional wedding gown, but with a stark black off-the-shoulder dress, a subtle nod to Chanel's unmarried status.

The front row was a star-studded affair, with attendees like Tilda Swinton, Michelle Yeoh, Catherine Deneuve, Pedro Pascal, and Lupita Nyong'o present, all drawn by the spectacle and the house's enduring allure.

Frequently asked questions

The collection was inspired by fairy tales and the life story of founder Gabrielle Chanel, particularly her rise from an orphanage to fashion icon.

Matthieu Blazy, who previously worked at Bottega Veneta, is the designer for Chanel's couture.

The collection featured beanstalk embroidery, creeping vines, butterfly motifs, and accessories shaped like animals and golden eggs, alongside practical garments like sharp coats and tunics.

Designer Matthieu Blazy aimed to show that haute couture can be both fantastical and grounded in the everyday realities and adventures of women.

What Happens Next

01Chanel will continue to present seasonal couture collections.

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Cadence

How It Developed

Chanel's Grand Palais venue was transformed into a dark fairy tale garden for the couture show.
Designer Matthieu Blazy drew inspiration from fairy tales and Gabrielle Chanel's life for the collection.
The collection featured elements like beanstalk embroidery, creeping vines, and butterfly motifs.
Evening bags were shaped like sleeping bears and chickens, with heels sculpted into butterflies.
Details like painted linings and stitched to-do lists on jackets added hidden elements.
Frayed edges on garments referenced Coco Chanel's habit of pinning clothes during fittings.
Blazy emphasized that haute couture should reflect women's realities and everyday adventures.
The collection included sharply cut coats, sequined shifts, and minimalist tunics and trousers.

Sources

T1
Chanel turns the Grand Palais into a dark fairy tale for Matthieu Blazy’s 2nd couture showAP News

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