Key facts
- India's mobile app market consumer spending reached $345 million in Q2.
- Consumer spending in India's mobile app market grew 35% year-over-year in Q2.
- AI, entertainment, and productivity apps are driving growth in India's app market.
- India's app market is shifting towards users paying for digital services.
- NTT Data has launched ADAPTIS in India.
- ADAPTIS is a unified platform for payment and commerce solutions.
- ADAPTIS integrates payment acceptance, merchant solutions, and commerce capabilities.
- The platform is available for businesses of all sizes.
India's mobile app market has achieved a new milestone, with consumer spending in the second quarter reaching a record $345 million. This represents a significant 35% increase compared to the same period last year. The surge in spending is attributed to the growing popularity and adoption of AI, entertainment, and productivity applications. This trend signals a notable shift in the Indian market, moving away from a focus solely on download numbers towards a greater user willingness to pay for digital services and premium app features.