Key facts
- India's food safety regulator has warned Diageo.
- The warning concerns Diageo's whisky maturation claims.
- Diageo claimed its whisky is matured in American oak casks.
- The regulator stated most of the product is not matured.
- The regulator cited the use of grain neutral spirit.
- The regulator cited the use of non-matured spirit in the blend.
Diageo has received a warning from India's food safety regulator concerning its marketing of whisky. The regulator has stated that Diageo's claim of maturing its whisky in American oak casks is misleading. This assertion is based on the finding that most of the whisky product is not actually matured. The warning specifically points to Diageo's use of grain neutral spirit and non-matured spirit in the composition of its blended whiskies. The regulator's intervention highlights concerns over accurate product representation and consumer information within the alcoholic beverage industry in India.