Japanese thrift chains expand across Asia, emphasizing quality

Key facts

• Japanese secondhand-store chains are expanding their presence in Asian markets.
• The chain Usebowl opened its first international location in Kuala Lumpur in June.
• Emphasis is placed on quality control for goods sold in these stores.
• The 'used in Japan' label is becoming a selling point in Southeast Asia.

Japanese secondhand-store chains are increasingly establishing a presence in other Asian markets, with a particular focus on quality control. The chain Usebowl opened its first location outside of Japan in Kuala Lumpur in June, signaling a broader trend of expansion into Southeast Asia. The reputation for quality associated with 'used in Japan' items is being leveraged as a key selling point in these new markets, including Malaysia and Hong Kong.