Key facts
- Chinese drink chains are expanding globally.
- Mixue is a Chinese drink chain opening new outlets internationally.
- New stores are appearing in locations like Brooklyn, New York.
- Consumers are noticing the rapid proliferation of these brands.
- Branding suggests an Asian origin to some consumers.
Chinese drink chains are increasingly visible on the global stage, with brands like Mixue opening numerous outlets in international locations. In downtown Brooklyn, New York, resident Makeda George was observed trying a bubble tea from Mixue, noting the brand's rapid proliferation. She mentioned being eager to try the drink after seeing many new stores open and found the bubble tea to be good. She did not initially know it was a Chinese chain but inferred an Asian origin from the branding. The widespread presence of these chains is becoming a notable phenomenon in urban landscapes.