Key facts
- Chinese toy company PopMart is opening a 7,000 sq ft store in Times Square.
- PopMart is known for its Labubu dolls.
- Another Chinese brand, TopToy, will open a 2,000 sq ft store in Times Square.
- PopMart's store is located at 1540 Broadway.
- TopToy's store is located at 1515 Broadway.
The expansion of Asian toy brands into prominent New York City locations like Times Square signifies a growing global reach for these companies. This move comes as other retailers have recently departed the area, potentially creating opportunities for new entrants.