Key facts
- X is replacing its Revenue Sharing program with Original Content Rewards.
- The new program launches on September 8.
- Creators must have a Premium subscription to be eligible.
- Creators must meet follower and impression thresholds.
- The program incentivizes original reporting, photos, videos, and memes.
X is transitioning from its current Revenue Sharing program to a new initiative called Original Content Rewards, which will officially launch on September 8. The primary objective of this revamp is to incentivize creators on the platform to consistently produce new and original material. To be eligible for payouts under the Original Content Rewards program, creators will be required to maintain a Premium subscription. Additionally, they must meet certain thresholds for follower count and content impressions. The program places a particular emphasis on rewarding content that is original, including written reporting, photography, video production, and the creation of memes. This strategic shift signals X's commitment to fostering a more dynamic content ecosystem by rewarding creators for their innovative output.