Key facts
- Global time spent on Instagram increased by double digits year-over-year.
- AI-driven improvements in feed and Reels recommendations are credited for Instagram's growth.
- Meta is expanding its AI efforts to the Facebook platform.
- Mark Zuckerberg is the CEO of Meta.
Meta's strategic investment in artificial intelligence is yielding substantial results, most notably driving double-digit year-over-year growth in global time spent on Instagram. Mark Zuckerberg, Meta's CEO, directly attributed this increase to AI-powered improvements in the recommendation algorithms for both the main feed and Reels content. The company is not limiting these AI enhancements to Instagram; it is actively expanding these AI efforts to its Facebook platform. This move suggests a company-wide strategy to integrate and leverage advanced AI technologies across its portfolio of social media services to enhance user engagement and platform performance. The success on Instagram indicates a potential for similar gains on Facebook as the AI-driven features are rolled out.