Key facts
- Google is acquiring internal business data from Spirit Airlines.
- Spirit Airlines is currently bankrupt.
- The purchase price for the data is $10 million.
- The data includes employee emails, messages, and operational records.
- Google will de-identify the data.
- Google will use the data for product development.
- Google will use the data for training AI models.
Alphabet's Google has agreed to acquire internal business data from Spirit Airlines, which is currently undergoing bankruptcy proceedings. The transaction is valued at $10 million. The data set includes a range of sensitive information such as employee emails, internal messages, and operational records pertaining to the airline's business. Google intends to de-identify this data before utilizing it for its product development initiatives. A primary objective for Google is to train its artificial intelligence models using this real-world airline operational data. This move is expected to bolster Google's AI capabilities by providing it with insights into the complexities of airline operations. The acquisition highlights the growing demand for diverse and specific datasets to fuel advancements in AI technology.