Key facts
- Dentsu Group plans to reduce its overseas subsidiaries by up to 30%.
- The target for reducing overseas units is fiscal year 2028.
- The company is restructuring its international business.
- Dentsu is investing heavily in AI, data, and technology.
- The goal is to compete with consulting and tech firms.
Japanese advertising agency Dentsu Group is implementing a significant restructuring of its international business, planning to reduce its overseas subsidiaries by up to 30% by fiscal year 2028. This move is a direct response to the rapid advancements and integration of artificial intelligence (AI) within the advertising industry. Dentsu is channeling substantial investments into AI, data analytics, and other advanced technologies. The company's strategic objective is to bolster its capabilities and better compete with the growing influence of consulting and technology firms that are increasingly entering the advertising and marketing space. This restructuring is expected to streamline Dentsu's global operations and position it more effectively in a market being reshaped by technological innovation.