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UK CFOs increasingly optimistic about AI's business impact

Created at 19 Jul · 11:09 PM1 source↑ Market-relevant
IN SHORT

A survey of UK chief financial officers by Deloitte reveals a significant rise in optimism regarding artificial intelligence's potential to improve business performance. Geopolitical concerns have also eased slightly, though domestic competitiveness remains a worry.

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Key Numbers

73%UK CFOs optimistic about AI
59%UK CFOs optimistic about AI late last year
39%UK CFOs optimistic about AI two years ago
68Average rating for geopolitical concerns
79Geopolitical concerns rating late last year
63Concerns about UK productivity and competitiveness
60Concerns about energy prices/disruption
70Energy concerns rating in Q1 2026
58CFOs surveyed

Who's Involved

Deloitte
Accountancy firm that published the survey
Debapratim De
Chief Economist at Deloitte UK
William Schomberg
Reuters writer
David Milliken
Reuters editor
UK CFOs increasingly optimistic about AI's business impact

↳ Why This Matters

The increasing optimism among UK CFOs about AI suggests a potential acceleration in its adoption and investment, which could drive future business performance and productivity gains. The slight easing of geopolitical concerns, while positive, is tempered by persistent worries about domestic competitiveness.

Key facts

  • 73% of UK chief financial officers are optimistic about AI improving business performance.
  • This optimism is up from 59% at the end of last year and 39% two years ago.
  • Average rating for geopolitical concerns fell to 68 from 79.
  • Concerns about poor productivity and weak competitiveness in the UK economy were little changed at 63.
  • Concerns about higher energy prices or disruption to energy services fell to 60 from 70.

Chief financial officers at major UK companies are expressing increased optimism about the impact of artificial intelligence on their businesses, according to a new report from Deloitte. The survey found that 73% of CFOs now believe AI will improve their company's performance, a notable increase from 59% at the end of last year and 39% two years prior.

Alongside the growing confidence in AI, concerns about geopolitical risks have slightly diminished. The average rating for geopolitical worries among CFOs fell to 68 out of 100, down from 79 at the start of 2026. However, worries regarding the UK's productivity and competitiveness remained largely unchanged at 63.

Concerns about higher energy prices or disruptions to energy services also saw a decrease, falling to 60 from 70 in the first quarter of 2026. Deloitte UK Chief Economist Debapratim De noted that while the global economy has weathered geopolitical shocks better than anticipated, concerns over geopolitics and domestic competitiveness persist. He added that CFOs continue to prioritize cost reduction and cash control in the current environment.

The survey involved 58 CFOs and was conducted between July 1 and July 13.

Frequently asked questions

According to a Deloitte survey, 73% of UK chief financial officers are optimistic about artificial intelligence improving their businesses' performance.

Optimism has risen significantly, from 59% at the end of last year and 39% two years ago, to the current 73%.

While geopolitical concerns have slightly eased, CFOs remain concerned about poor productivity and weak competitiveness in the UK economy. They also continue to prioritize cost reduction and cash control.

The survey included 58 chief financial officers.

What Happens Next

01Further surveys will track the evolution of CFO sentiment on AI and geopolitical risks.
02Companies may increase investment in AI technologies to capitalize on perceived benefits.

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Cadence

How It Developed

A Deloitte survey found UK CFOs are more optimistic about AI's impact.
% of CFOs expect AI to improve business performance, up from 59% late last year.
Geopolitical concerns among CFOs decreased to an average rating of 68 from 79.
Concerns about UK productivity and competitiveness remained largely unchanged.
Worries about energy prices and services fell to 60 from 70.

Sources

T1
UK chief financial officers turn more hopeful about AIReuters

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