Key facts
- TV Time, a popular app for tracking TV shows, will cease operations on July 15, 2026.
- The company stated that operating TV Time as a free app was no longer sustainable.
- Whip Media, the owner of TV Time, was acquired by Blue Torch Capital in early 2025.
- The acquisition led Whip Media to prioritize AI-focused business tools over the TV Time app.
- TV Time's user data will be deleted and not used for commercial services after the shutdown.
TV Time, a widely used application for tracking television shows and engaging with fan communities, is set to shut down on July 15, 2026. The company cited the financial unsustainability of operating the service as a free app and a lack of demand for a paid version.
This closure reflects a broader trend in the tech industry where companies are reallocating resources towards artificial intelligence development. Whip Media, TV Time's parent company, was acquired by direct lender Blue Torch Capital in early 2025. Under new ownership, Whip Media has shifted its strategic focus from the data generated by TV Time to AI-powered tools, such as its Helix automation and workflow management platform, which enhances streaming analytics and supply chain orchestration.
Despite having a significant user base, with over 26 million lifetime installs according to Appfigures, TV Time will be discontinued. Whip Media stated that the data collected by the app will not be used for any commercial services post-shutdown, and all personal data will be deleted. The company did not indicate plans to sell the app, opting instead for its discontinuation.