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TikTok exploring peer-to-peer payments via direct messages

Created at 18 Aug · 8:36 PM1 source↑ Market-relevant
IN SHORT

TikTok is reportedly developing a feature that would enable users to send money to each other through direct messages, potentially utilizing its existing TikTok Pay service. The feature, if launched, would place TikTok in direct competition with established payment platforms like Venmo and Zelle.

Who's Involved

TikTok
social media company developing new payment feature
Bloomberg
reported on the potential feature
Venmo
competitor payment service
Zelle
competitor payment service
X
competitor social network with payment services
TikTok exploring peer-to-peer payments via direct messages

↳ Why This Matters

The introduction of peer-to-peer payments by TikTok would signify a significant expansion into financial services, directly challenging established players and integrating financial transactions more deeply into the social media experience.

Key facts

  • TikTok is developing a feature to allow users to send money via direct messages.
  • The potential feature would leverage TikTok Pay, already used for TikTok Shop in Southeast Asia.
  • Code within the app suggests recipients can "tap to accept" payments.
  • Senders could include messages with payments, similar to Venmo.
  • TikTok stated the feature is not currently being tested, indicating early development.

TikTok is reportedly developing a new feature that would allow users to send money to each other directly within the app's messaging function. The potential functionality, discovered in code within the U.S. iPhone app, would reportedly use TikTok Pay, a service already operational in Southeast Asia for TikTok Shop transactions.

According to the report, the feature would allow recipients to "tap to accept" payments and senders to include accompanying messages, mirroring the user experience of platforms like Venmo. TikTok has indicated that the feature is in the early stages of development and is not currently being tested.

This move into financial services is not TikTok's first; the company has previously sought approval from Brazil's central bank to operate as a fintech company. Beyond its core social media identity, TikTok has been expanding its offerings to include e-commerce, search, games, and hotel bookings, positioning itself to compete with established payment services such as Venmo and Zelle. Other social networks, like X (formerly Twitter), have also ventured into financial services with offerings like X Money.

Frequently asked questions

TikTok is reportedly developing a feature that would allow users to send money to each other via direct messages within the app.

The feature would likely use TikTok Pay, which is already available in Southeast Asia for TikTok Shop purchases.

TikTok stated that the feature is not currently being tested, suggesting it is in early development.

If launched, TikTok would compete with services like Venmo and Zelle, as well as other social networks like X that offer payment services.

What Happens Next

01TikTok may release the peer-to-peer payment feature widely.
02TikTok may continue to expand its financial services offerings.

How It Developed

TikTok is reportedly developing a peer-to-peer payment feature for direct messages.
References to the feature were found in the U.S. iPhone app's code.
TikTok stated the feature is not currently being tested, indicating early development.
TikTok has previously explored financial services, including applying for a fintech license in Brazil.
The company is expanding beyond social media into areas like e-commerce and payments.

Sources

T1
TikTok explores peer-to-peer payments via DMs, report saysTechCrunch

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