Retro tech sees revival driven by younger consumers

Key facts

• Retro technology such as VHS tapes, CD players, and Game Boys are experiencing a resurgence.
• Younger consumers are driving this trend.
• The appeal lies in the technology's perceived simplicity and intentionality.

The resurgence of 1990s technology, including VHS tapes, CD players, and Game Boys, is being fueled by a younger demographic. This trend extends beyond simple nostalgia, as these consumers are actively seeking out older technologies that offer a sense of simplicity and intentionality. The appeal of these devices lies in their straightforward functionality, contrasting with the complexity of modern gadgets. This movement suggests a growing appreciation for tangible and less distracting forms of technology.