Key facts
- Rechat has launched a new feature named Testimonials.
- The tool enables real estate agents to collect, manage, and utilize client reviews.
- Testimonials can be automatically incorporated into marketing presentations and campaigns.
- The feature is offered free of charge to Rechat users.
- The company emphasizes the growing role of AI assistants in agent recommendations based on online reputation.
Rechat has introduced a new feature called Testimonials, designed to help real estate agents leverage client feedback for marketing purposes. This tool allows agents to collect, manage, and automatically deploy client reviews across various marketing materials, including listing presentations and campaigns, directly within the Rechat platform.
The integrated feature aims to bolster agents' online reputations, a critical factor in a referral-driven industry. According to the National Association of Realtors' 2025 Profile of Home Buyers and Sellers, reputation is paramount for sellers selecting an agent, with nearly half of consumers trusting online reviews as much as personal recommendations.
Rechat noted that many agents currently use multiple platforms, leading to scattered reviews and screenshots. The Testimonials feature consolidates this process. Shayan Hamidi, CEO of Rechat, emphasized the increasing influence of AI assistants in recommending agents, stating that these systems rely on online reputation signals. "AI assistants are already deciding which agents get recommended, and they make that call based on your online reputation," Hamidi said.
Once collected, testimonials are made available in Rechat's Marketing Center, ready for use in listing presentations, social media content, and other marketing efforts.