Key facts
- Meta launched Muse Image, an AI feature integrated into its AI chatbot, on Tuesday.
- The feature allowed users to generate images using public Instagram accounts.
- Widespread criticism arose over privacy concerns, including from SAG-AFTRA.
- Meta stated the feature is no longer available due to user feedback.
- The reversal highlights pressure on tech companies regarding AI and user content control.
Meta announced on Friday that it is discontinuing its AI image generation feature, Muse Image, which was launched earlier in the week. The feature, integrated into Meta's AI chatbot and accessible via public Instagram accounts, faced significant backlash due to privacy concerns.
Meta stated that its intention was to provide a useful creative tool and give users control over their content, but acknowledged that the feature "missed the mark" based on user feedback. The company confirmed that the feature is no longer available.