Key facts
- Meta is launching Muse Image, an AI image-generation model from Meta Superintelligence Labs.
- The tool is integrated into Meta AI chatbot and can interpret complex prompts and use photos as inputs.
- Muse Image will enable over 30 new AI effects for Instagram Stories and image generation in WhatsApp chats.
- Future plans include expansion to more countries and integration into Facebook and Messenger.
- Advanced creation capabilities will be offered through Meta's subscription plans.
- Meta also previewed Muse Video, a video generation model.
Meta Platforms is expanding its generative AI offerings with the rollout of Muse Image, its first image-generation model developed by Meta Superintelligence Labs. Integrated into the Meta AI chatbot, Muse Image is designed to interpret complex prompts and allow users to edit generated images using sketches or annotations.
The new tool will enhance Instagram Stories with over 30 new AI effects and enable image generation within direct chats on WhatsApp, initially in select countries. Meta intends to broaden Muse Image's availability to more regions and incorporate it into Facebook and Messenger.
While basic usage of Muse Image with Meta AI will be free, enhanced creation features will be accessible through Meta's subscription services. This move follows the company's April launch of Muse Spark, a text-and-reasoning AI model, as Meta aims to compete in the rapidly advancing AI sector.
Meta also provided an early preview of Muse Video, its forthcoming video generation model, signaling continued investment in AI-powered content creation tools.