Key facts
- Lofty has expanded its AI operating system with Lofty AOS, Lofty Cowork, and House.ai.
- Lofty AOS proactively manages workflows by prioritizing tasks.
- Lofty Cowork organizes daily tasks through a chat interface.
- House.ai helps consumers understand homebuying readiness and connects qualified prospects to agents.
- The new tools aim to automate workflow management for real estate professionals.
Lofty has announced an expanded version of its AI operating system, Lofty AOS, along with Lofty Cowork and House.ai, a financial intelligence platform for homeownership. The updates are designed to automate workflow management for real estate professionals while assisting consumers in understanding homeownership and mortgage readiness.
Lofty AOS aims to manage workflows proactively, presenting prioritized tasks for execution rather than relying on user initiation. This approach is intended to reduce the time real estate agents spend managing software, allowing them to focus more on client relationships and transactions. Henry Li, chief technology officer at Lofty, stated that Lofty AOS and Cowork eliminate the dependence on agent adoption to make AI effective in real estate.
Lofty Cowork functions as an AI-powered workspace within Lofty AOS, organizing and prioritizing daily tasks via a chat interface. Agents can manage leads, send mass text messages, build Smart Plans, and perform other activities without manual setup. Features like "Your Morning Read" prioritize lead management, while "What Needs You Now" identifies urgent activities. Users can also create custom AI agents for various tasks, and existing AI copilots continue to support lead engagement and marketing.