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LinkedIn adds button to flag AI-generated content

Created at 30 Jul · 4:51 PM1 source↑ Market-relevant
IN SHORT

LinkedIn is rolling out a new feature allowing users to flag posts perceived as "AI slop." The platform aims to gather human feedback on authenticity and privately notify users whose content may appear inauthentic.

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Key Numbers

41%of long LinkedIn posts estimated to be AI-generated
30%of short LinkedIn posts estimated to be AI-generated

Who's Involved

Hari Srinivasan
LinkedIn's chief product officer
LinkedIn adds button to flag AI-generated content

↳ Why This Matters

The proliferation of AI-generated content on professional networking sites like LinkedIn can dilute the authenticity of interactions and the value of shared expertise, potentially alienating users seeking genuine professional connections and insights.

Key facts

  • LinkedIn users can now flag posts deemed "AI slop."
  • Flagged content will be removed from user feeds.
  • LinkedIn will privately notify users if their posts are flagged as potentially inauthentic.
  • The company emphasizes human feedback over automated AI detection for authenticity.
  • AI-generated content has become prevalent on LinkedIn, similar to other social media platforms.

LinkedIn is introducing a new feature that allows users to flag posts they consider to be "AI slop." This new button aims to help users curate their feeds by removing content that appears inauthentic or generic. When a user flags a post, it will be removed from their feed, and LinkedIn plans to privately notify the poster through their account dashboard that their content "may have come off as inauthentic."

LinkedIn's chief product officer, Hari Srinivasan, stated that the company does not want to be the sole arbiter of what constitutes "good" or "bad" AI content, emphasizing the importance of human feedback for authenticity. The platform has seen a significant increase in AI-generated content, driven by tools like ChatGPT and Claude, which make it easier to produce posts quickly. This trend mirrors similar challenges faced by platforms like TikTok and Instagram.

According to estimates from the AI detection company Pangram, approximately 41% of long LinkedIn posts and 30% of shorter posts are AI-generated. Other platforms are also implementing measures to manage AI content; Substack is partnering with Pangram for AI scanning, and TikTok has tested options for users to control the amount of AI content in their feeds. LinkedIn views addressing "AI slop" as a top priority to maintain user trust and ensure genuine connections and perspectives on the platform.

Frequently asked questions

"AI slop" refers to generic, inauthentic, or poorly written content generated by artificial intelligence tools that floods user feeds on LinkedIn.

Users can click a button to flag posts they believe are "AI slop," which will then be removed from their feed. The platform may also privately notify the poster.

LinkedIn aims to ensure users connect with real people and share genuine perspectives, and is responding to the surge of AI-generated content that can degrade the user experience.

What Happens Next

01LinkedIn will test notifying users privately about potentially inauthentic content.
02The company will continue to monitor and refine its approach to AI-generated content.

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Cadence

How It Developed

LinkedIn introduced a feature to flag "AI slop."
Flagged posts will be removed from users' feeds.
LinkedIn will privately notify users whose content may seem inauthentic.
The company stated AI and "slop" are not the same.
Generative AI tools have led to a surge in AI-generated posts on the platform.
Other platforms like TikTok and Substack are also addressing AI-generated content.

Sources

T1
You can now call out LinkedIn AI slop using a new buttonBusiness Insider

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