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LG monitors installing McAfee ads via Windows Update sparks privacy concerns

Created at 23 Jul · 8:51 PM1 source↑ Market-relevant
IN SHORT

LG monitors are reportedly installing the "LG Monitor App Installer" and McAfee ads on Windows systems without user consent, raising privacy concerns. Microsoft's Windows platform permits such automatic installations for connected devices if users haven't opted out of recommended settings.

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Key Numbers

$1,000monitor price point for concern

Who's Involved

LG
monitor manufacturer accused of auto-installing software
McAfee
antivirus software being installed by LG monitors
Microsoft
platform provider allowing automatic device app installations
Burke
user who noted privacy concerns and data collection
Gamers Nexus
shared screenshots of the auto-installation process
Razer
hardware vendor previously criticized for unwanted software
Logitech
hardware vendor previously criticized for unwanted software
Asus
hardware vendor previously criticized for unwanted software
Gigabyte
hardware vendor previously criticized for unwanted software
LG monitors installing McAfee ads via Windows Update sparks privacy concerns

↳ Why This Matters

The automatic installation of software and ads by hardware manufacturers without explicit user consent raises significant privacy and security concerns, potentially compromising user data and system resources.

Key facts

  • LG monitors are automatically installing "LG Monitor App Installer" and McAfee ads on Windows PCs.
  • The app installer has broad permissions, potentially collecting geolocation, device data, and user credentials.
  • Microsoft's Windows allows device apps to auto-install if users haven't opted out of recommended settings.
  • Users are not notified when the app installs automatically.
  • LG has not yet responded to requests for comment on the issue.

LG monitors are reportedly installing an application called "LG Monitor App Installer" and subsequently McAfee advertisements onto Windows systems without explicit user permission. This practice has raised significant privacy concerns, as the app, once installed, can access "all system resources" and collect a wide range of user data, including geolocation, device information, online activity, and credentials. The issue appears to have been ongoing for years and has recently seen an expansion, with users reporting the pop-up ads appearing on monitors purchased years ago.

Microsoft's Windows platform permits Universal Windows Platform device apps to automatically install when a device is connected to a PC, provided the user has not opted out of Recommended Settings and is signed into the Microsoft Store. According to a Microsoft support page, this automatic installation feature does not provide a notification to the user, which can lead to confusion and negative app ratings. This practice mirrors similar criticisms leveled against other hardware vendors, including Razer, Logitech, Asus, and Gigabyte, for automatically installing unwanted software.

Ars Technica contacted LG for comment regarding the purpose of the app, affected monitors, and privacy implications but had not received a response by the time of publication. Gamers Nexus identified several LG monitor models that have been observed auto-installing the "LG Monitor App Installer," including the 34GX900A-B, 45GX950-B.AEU, 32GS95UE-B, 39GX950B, 27GP83B-B, 27GN800, 32GS95UE-B, and 27GN850-B.

Frequently asked questions

It is an application that LG monitors reportedly install automatically on Windows PCs, which then facilitates the installation of other apps, such as McAfee antivirus software.

Users are concerned because the app installs without their explicit permission and has broad access to system resources and personal data, including geolocation and online activity.

Yes, Microsoft's Windows platform permits Universal Windows Platform device apps to install automatically if users have not opted out of Recommended Settings, without providing a notification.

Affected models reportedly include the 34GX900A-B, 45GX950-B.AEU, 32GS95UE-B, 39GX950B, 27GP83B-B, 27GN800, 32GS95UE-B, and 27GN850-B.

What Happens Next

01LG is expected to respond to inquiries regarding the auto-installation of its monitor app and associated privacy concerns.
02Microsoft may review its policies regarding automatic device app installations on Windows.
03Consumers may become more vigilant about permissions requested by peripheral devices.

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How It Developed

Users report LG monitors automatically installing "LG Monitor App Installer" and McAfee ads on Windows systems.
The app installer reportedly collects extensive user data, including geolocation, device data, and online activity.
This practice has been ongoing for years and has recently expanded, affecting even older monitor models.
Microsoft's Windows platform allows device apps to install automatically if users haven't opted out of recommended settings.
The automatic installation feature does not notify users, leading to confusion and frustration.
Other hardware vendors like Razer, Logitech, Asus, and Gigabyte have faced similar criticism for pre-installing unwanted software.
Ars Technica reached out to LG for comment but received no response prior to publication.
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Sources

T1
Microsoft responds to LG monitors installing McAfee ads on Windowsvar abtest_2164511 = new ABTest(2164511, 'impression');Ars Technica

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