Key facts
- Hasbro's AI studio, Sixth Wall, has partnered with ElevenLabs.
- The partnership will bring Hasbro characters to ElevenLabs' Iconic Marketplace.
- Characters including Transformers, Mr. Potato Head, Monopoly, and Clue will be included.
Hasbro's newly launched artificial-intelligence studio, Sixth Wall, has entered into a partnership with AI audio startup ElevenLabs. This collaboration aims to integrate a range of Hasbro's iconic characters into ElevenLabs' Iconic Marketplace. Characters such as Optimus Prime from Transformers, Mr. Potato Head, Mr. Monopoly, and those from the Clue board game will be made available for AI-driven experiences. This move signifies Hasbro's ongoing strategy to explore and implement AI technologies across its intellectual property portfolio, allowing its brands to be utilized in new digital and interactive formats.