Key facts
- Feedz, co-founded by Manchester United defender Harry Maguire and entrepreneur Matt White, uses AI to transform voice notes into structured performance reports.
- Table Tennis England has adopted Feedz to address challenges in providing consistent, high-quality feedback to players.
- The platform aims to improve communication between coaches and players while reducing administrative workload.
- Feedz is already utilized in professional football, cricket, and collegiate sports.
- Table Tennis England will offer the platform at a discounted rate to its 700 coaches.
Manchester United defender Harry Maguire, through his AI-powered sports technology platform Feedz, is set to contribute to England's sporting success in table tennis. Feedz, co-founded by Maguire and entrepreneur Matt White, converts coaches' voice notes into structured performance reports, aiming to streamline feedback and enhance player development.
Table Tennis England has adopted the platform to address the challenge of providing consistent, high-quality, and tailored feedback. Evie Collier, coach learning and development manager at Table Tennis England, stated that Feedz enables players to receive clearly aligned direction and makes it accessible for coaches to record feedback on the go. This initiative is expected to drive up the quality of players across the sport by building consistent development standards.
Feedz is already being used by Premier League football clubs, county cricket teams, and in US college sports. The platform will now be available at a discount for England's approximately 700 table tennis coaches. White explained that Feedz solves the problem of coaches having insufficient time to provide valuable reports, especially at youth levels where parents often lack visibility into their child's progress. The technology turns voice notes into clear reports in seconds, supporting coaches across various levels of sport and reducing administrative burdens.