Key facts
- September is becoming the most crowded video game release month.
- Publishers are avoiding releasing games in September.
- This is due to the upcoming release of 'Grand Theft Auto VI'.
September has become the most crowded release month of the year for video games. This trend is driven by publishers strategically avoiding the launch window of Rockstar's highly anticipated title, 'Grand Theft Auto VI'. By clearing the field, developers and publishers aim to maximize the visibility and sales potential of their own releases, anticipating that players will be overwhelmingly focused on the new GTA installment.