Key facts
- Google will allow users to remove visible watermarks from AI-generated images, videos, and songs.
- Invisible watermarks and C2PA metadata will remain for transparency.
- The feature will be available for Nano Banana, Omni, and Lyria models.
- Users can control the visible watermark setting in Gemini and Google's video editor, Flow.
- Google is releasing a new library called Credentio for developers to embed validation mechanisms.
Google announced on Friday that it will now allow users to remove a visible watermark from its AI-generated content, including images, videos, and songs. This change will not affect the invisible SynthID watermark or C2PA standard-related metadata.
Josh Woodward, Google's VP for Gemini, stated that this toggle will be available for the Nano Banana, Omni, and Lyria models. The setting to disable the visible watermark will be accessible within Gemini and Google's video editor, Flow, with support for Search planned for the near future.
This adjustment reflects Google's evolving strategy for labeling AI-generated media, acknowledging that visible watermarks can hinder professional and creative use while still emphasizing the importance of identifying AI-generated content. Woodward explained that the company is balancing creative control with safety, ensuring that invisible watermarks and metadata continue to provide transparency.