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GNW Consulting: GEO Adoption Accelerating in B2B Marketing

Created at 4 Jun · 6:46 AM1 source↑ Market-relevant
IN SHORT

A new report from GNW Consulting and Demand Metric indicates accelerating adoption of GEO (likely referring to Generative AI or similar technology) in B2B marketing. The 2026 State of GEO in B2B Marketing report found that 78% of organizations investing in GEO are experiencing measurable ROI.

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Key Numbers

78%of organizations investing in GEO see measurable ROI
2026report year

Who's Involved

GNW Consulting
Strategic marketing operations agency that guides companies through implementation, integration, and optimization
Demand Metric
Research firm that partnered with GNW Consulting

↳ Why This Matters

The findings suggest that businesses leveraging GEO technologies in their B2B marketing efforts are achieving demonstrable success, indicating a potential competitive advantage for early adopters and a shift in marketing strategies towards AI-driven solutions.

Key facts

  • 78% of organizations investing in GEO see measurable ROI.
  • GNW Consulting and Demand Metric released the 2026 State of GEO in B2B Marketing report.
  • The report indicates accelerating adoption of GEO in B2B marketing.

The 2026 State of GEO in B2B Marketing report, a collaboration between GNW Consulting and Demand Metric, reveals a significant trend towards the adoption of GEO technologies within the B2B marketing landscape. According to the findings, a substantial 78% of organizations that are investing in GEO are observing a measurable return on investment. GNW Consulting is described as a strategic marketing operations agency focused on guiding companies through the implementation, integration, and optimization of marketing technologies. The report highlights the growing impact and effectiveness of GEO solutions in driving tangible results for businesses.

Frequently asked questions

The report found that 78% of organizations investing in GEO are experiencing measurable ROI, indicating accelerating adoption of GEO in B2B marketing.

The research was conducted by GNW Consulting and Demand Metric.

GNW Consulting is a strategic marketing operations agency that assists companies with the implementation, integration, and optimization of marketing technologies.

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Cadence

How It Developed

3 Jun · 12:05 PM
A new report indicates that 78% of B2B organizations investing in GEO marketing are experiencing measurable ROI.
PRN | All News Releases via PiQSuite

Sources

T1
New Research from GNW Consulting and Demand Metric Finds GEO Adoption Accelerating Across B2B Marketingm.piqsuite.com

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