Key facts
- Bluesky's mobile app saw a 27.2% year-over-year decline in monthly active users in June 2026, reaching 10.4 million.
- Daily active users on the app fell 25.6% year-over-year to around 3 million in July.
- The platform's monthly active users have decreased by over 50% since their peak in late 2024.
- Bluesky's CEO, Toni Schneider, is prioritizing the development of the AT Proto protocol to support various social applications.
- Competitor X experienced a 3% year-over-year drop in mobile monthly active users in June, while Threads saw significant growth.
Decentralized social network Bluesky, which saw a surge in users following an exodus from X in late 2024, is now facing a decline in its active user base. Data from Similarweb indicates that Bluesky's mobile app had 10.4 million monthly active users worldwide in June 2026, a 27.2% decrease year-over-year. Daily active users also fell, dropping 25.6% to around 3 million in July.
These figures suggest that while Bluesky continues to register new accounts, fewer users are engaging with the app regularly. The platform has lost over half of its monthly active users since its peak in late 2024, declining from approximately 22.1 million in the fourth quarter of 2024 to 10.7 million in the second quarter of 2026.
Despite the app's declining numbers, Bluesky's CEO, Toni Schneider, is prioritizing the development and adoption of its underlying AT Proto protocol. The company aims for the protocol to power a variety of social applications and services, with projects like BlackSky, Eurosky, and the video app Skylight already showing traction. Bluesky has also launched new products, including the AI-powered research tool Attie, and is working on adding support for private data features.
Meanwhile, competitor X has also seen a dip in user engagement, with mobile monthly active users down 3% year-over-year in June and daily active users falling 7% to 123.7 million in July. In contrast, Meta's Threads has experienced substantial growth, with daily active users up 21.3% to 147 million in July 2026 and website visits soaring 112%. Bluesky's own public statistics show nearly 46 million registered users, though active usage figures are not disclosed.