Key facts
- Block Blast! was the most downloaded free iPhone game in 2025.
- The game has approximately 725 million lifetime installs.
- An ad-free version, Block Blast!+, will be available on Apple Arcade starting September 3.
- The move to Apple Arcade aims to address player frustration with frequent ads.
- Apple Arcade costs $6.99 per month and offers over 200 games.
Block Blast!, recognized as the most downloaded mobile game of 2025, is set to become available on Apple Arcade starting September 3. This move introduces an ad-free version of the popular puzzle game to Apple's subscription service, addressing a common player complaint about intrusive advertisements.
According to app intelligence provider Appfigures, Block Blast! boasts approximately 725 million lifetime installs, with some estimates placing the figure higher. The game has consistently ranked as the top free iPhone game and maintained its No. 1 position in early 2026, according to its developer, Hungry Studio, and third-party analytics firms like Sensor Tower.
Despite its continued popularity, with tens of millions of new users acquired monthly, the decision to offer an ad-free version on Apple Arcade suggests the game's growth may be maturing. Data indicates a potential decline from its peak download numbers in late 2024, making it a strategic candidate for subscription services.
The ad-free experience on Apple Arcade is expected to appeal to fans who have expressed frustration with the frequent ads that interrupt gameplay after each loss. The subscription service, priced at $6.99 per month, also includes over 200 other games and can be bundled with Apple One plans.
Alongside Block Blast!+, Apple Arcade will also feature new titles such as Art of Fauna: Cozy Puzzles+ and NFL Retro Bowl ’27 on September 3.