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Big Tech firms attend Calgary Stampede, signaling interest in Alberta data centers

Created at 8 Jul · 10:16 AM1 source↑ Market-relevant
IN SHORT

Major U.S. tech companies including Alphabet's Google, Meta, and Amazon are increasing their presence at the Calgary Stampede, signaling growing interest in Alberta, Canada, for data center development. Alberta is actively courting these investments, leveraging its abundant natural gas and cold climate.

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Key Numbers

C$100 billionAlberta's data center investment target
300 guestscapacity at Google's Stampede party
50 megawattspower demand for hyperscale data centers
almost 100hyperscale data centers proposed in Alberta
C$4.6 billionPembina Pipeline's Greenlight Electricity Centre investment
932 megawattscapacity of Pembina's power project

Who's Involved

Alphabet
tech giant with increased presence at Calgary Stampede
Google
Alphabet subsidiary sponsoring Stampede and hosting events
Meta
tech firm attending events and meetings at Stampede
Amazon
tech firm attending events and meetings at Stampede
Alberta government
seeking data center investment and planning tech sector announcement
Nate Glubish
Alberta's technology minister discussing tech company talks
Pembina Pipeline
developing a power project for a major data center
Big Tech firms attend Calgary Stampede, signaling interest in Alberta data centers

↳ Why This Matters

The increased presence of major U.S. tech companies at the Calgary Stampede highlights Alberta's strategic push to become a hub for data center development, potentially leading to significant investment and job creation in the province's technology sector.

Key facts

  • U.S. tech companies like Google, Meta, and Amazon are increasing their presence at the Calgary Stampede.
  • Alberta is actively seeking C$100 billion in data center investment.
  • The province is promoting its cheap natural gas and cold climate as advantages for data centers.
  • Alberta plans to announce a significant investment in its technology and AI sector.
  • Pembina Pipeline is developing a 932-megawatt natural gas power project for a data center.

Big Tech companies, including Alphabet's Google, Meta, and Amazon, are increasing their presence at the Calgary Stampede, signaling growing interest in Alberta, Canada, for data center development. This marks a notable shift from the event's traditional focus on the oil and gas industry.

Google has been particularly visible, sponsoring the Stampede for the second consecutive year and hosting a private party for 300 guests, attended by federal and provincial politicians. Other tech firms have also been present at events and meetings.

The province of Alberta is actively courting data center investment, aiming to attract C$100 billion by leveraging its abundant and affordable natural gas supply, coupled with its cold climate. These factors are attractive to U.S. hyperscalers facing power constraints and community opposition domestically.

The Alberta government plans to announce a significant investment in its technology and artificial intelligence sector soon. Officials have indicated ongoing discussions with multiple tech companies seeking rapid grid connections, and the province is exploring options for companies to build their own power sources to bypass capacity limits.

While Alberta currently lacks hyperscale data centers (requiring 50 megawatts or more), nearly 100 have been proposed. Pembina Pipeline recently announced a C$4.6 billion, 932-megawatt natural gas-fired power project, Greenlight Electricity Centre, in central Alberta, which will power a large data center for an undisclosed client.

Frequently asked questions

Alberta offers cheap and abundant natural gas for power, a cold climate beneficial for cooling data centers, and a government actively seeking data center investment.

The province aims to attract C$100 billion in data center investment.

A hyperscale data center is defined as one demanding 50 megawatts or more of power.

It is a C$4.6 billion, 932-megawatt natural gas-fired power project by Pembina Pipeline intended to power a major data center.

What Happens Next

01Alberta plans to announce a major investment in its technology and AI sector.
02Further details on specific tech company investments in Alberta data centers are expected.

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Cadence

How It Developed

U.S. tech giants are attending the Calgary Stampede, a shift from the event's typical oil and gas focus.
Alphabet's Google has a significant presence, sponsoring the event and hosting a private party.
Meta and Amazon have also been attending events and meetings at the Stampede.
Alberta aims to attract C$100 billion in data center investment, citing cheap natural gas and a cold climate.
The Alberta government plans to announce a major investment in its technology and AI sector.
Alberta is in talks with multiple tech companies seeking quick grid connections and offering options for private power sources.
Pembina Pipeline announced a C$4.6 billion natural gas-fired power project to support a major data center.

Sources

T1
Big Tech joins Calgary Stampede oil bash, as Canada courts data centersReuters

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