Apple's incoming CEO vows to build on entertainment momentum

Apple has seen significant success with its entertainment ventures, including the Academy Award-winning film "CODA," the box-office hit "F1," and Emmy-winning series like "The Studio" and "Ted Lasso." Ternus indicated that the company will continue to focus on developing compelling shows and stories.

Outgoing CEO Tim Cook shared his perspective on Apple's entertainment strategy, emphasizing a focus on quality over quantity. He stated that Apple aims to be the best in its lane, rather than pursuing the most content, differentiating itself from competitors. Cook also noted Apple's openness to future partnerships where it can bring unique expertise, citing the company's collaboration with Formula 1 as an example. Apple developed custom cameras for the "F1" movie, and F1 races are now exclusively available on Apple TV in the U.S., with additional coverage provided through Apple News.

Senior executive Eddy Cue recently reiterated the company's goal to offer enhanced content on streaming platforms and in cinemas, and Apple expressed excitement about the viewership numbers for its F1-related content.