Key facts
- Most Americans who cancel cable or satellite TV subscribe to streaming services within three months.
- Consumers often choose higher-priced streaming plans after cutting traditional TV.
- Data is from market research firm Antenna.
A recent analysis by market research firm Antenna reveals a significant trend among American consumers who are canceling their traditional cable or satellite TV packages. The data suggests that the majority of these individuals do not abandon paid video content altogether. Instead, they transition to streaming services within a three-month period. Notably, many of these consumers end up selecting more expensive streaming plans, indicating a willingness to pay for content even after cutting traditional bundles.