Key facts
- Branding experts say overuse of AI designs in tourism marketing is alienating customers.
- AI-generated promotional materials are described as 'overly polished' and 'creepy'.
- Marketing experts view the trend as an 'own goal' for the industry.
Branding and marketing experts are raising concerns about the increasing use of artificial intelligence-generated imagery in the promotion of tourist destinations and events. They argue that the 'overly polished' aesthetic of these AI-created posters and advertisements is not only failing to attract potential visitors but is actively alienating them. This trend is being described as 'creepy' and 'downmarket' by travellers. Experts view this approach as a significant misstep, an 'own goal' for marketing efforts, suggesting that the reliance on AI for promotional content may be detrimental to brand perception and customer engagement in the tourism sector.