AI Lab Midjourney Acquires Astrology App Co-Star

AI lab Midjourney, widely recognized for its AI-powered image and video generation tools, has acquired the social astrology application Co-Star. The financial details of the transaction were not made public.

Co-Star, which boasts approximately 4.3 million monthly active users, provides users with astrological birth charts, compatibility assessments, and daily horoscopes. The app combines artificial intelligence with human writing to generate its content, drawing on NASA data for celestial positioning.

Midjourney's founder, David Holtz, stated that the acquisition is part of a broader strategy to expand the company's research lab and product offerings beyond its core AI services. He noted a long-standing respect for Co-Star's founder, Banu, and expressed enthusiasm for her and her team joining Midjourney to contribute to various projects. Co-Star will continue to operate under Banu's direction but will benefit from Midjourney's expanded resources.

The acquisition brings Co-Star's team of two dozen employees to Midjourney, potentially aiding in the development of a standalone Midjourney application, a venture the company has been exploring alongside other ambitious projects in areas like medical technology and spas.