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AI empowers small business founder to launch and expand rapidly

Created at 4 Jul · 10:04 AM1 source↑ Market-relevant
IN SHORT

Michelle Turner used AI tools to develop a business plan and investor pitch, enabling her startup Here Now Health to quickly launch and expand its mental health services for foster children. This case highlights AI's potential to lower barriers for entrepreneurs and reshape labor markets, a key focus for Federal Reserve officials.

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Key Numbers

16employees at Here Now Health
threestates where Here Now Health is certified
2%potential breakout growth world
23 millionpeople at risk of AI job replacement

Who's Involved

Michelle Turner
Founder of Here Now Health, a mental health platform for foster children
Here Now Health
Startup providing mental health counseling for foster children
Federal Reserve
U.S. central bank examining AI's economic impact
Kevin Warsh
Federal Reserve Chairman, calling AI a significant economic change
Jean Boivin
Head of BlackRock Investment Institute, discussing AI narratives
John Bailey
Nonresident senior fellow at American Enterprise Institute, advisor on AI tools for entrepreneurs
Torsten Slok
Chief economist at Apollo Global Management, attributing business formation upturn to AI
Thomas Barkin
Richmond Fed President, discussing AI's impact on worker shortages and skilled occupations
Brookings Institution
Think tank that co-authored a study on AI job displacement
Opportunity@Work
Organization that co-authored a study on AI job displacement

↳ Why This Matters

AI is rapidly lowering the barriers for entrepreneurs to start and scale businesses, potentially leading to significant economic restructuring, job creation, and shifts in labor demand, which Federal Reserve officials are closely monitoring.

Key facts

  • Michelle Turner, a first-time founder, utilized AI tools to develop her startup, Here Now Health.
  • Here Now Health provides mental health counseling for foster children and has expanded to 16 employees and three states.
  • Federal Reserve officials are examining AI's broad economic implications, including productivity, growth, and labor market changes.
  • Concerns exist about AI potentially leading to higher unemployment and shifting economic returns from labor to capital.
  • Experts suggest AI is reducing the cost and complexity of starting businesses, potentially creating jobs.
  • A study warns that millions of workers in roles susceptible to AI replacement could face career stagnation.

Michelle Turner, a first-time founder with no MBA, leveraged artificial intelligence tools to rapidly develop her startup, Here Now Health, which provides mental health services for foster children. Working from home, she used AI to educate herself on startup culture, craft a business plan, and refine her investor pitch, securing early-stage funding.

Launched in January 2025, Here Now Health has since grown to 16 employees and is certified in three states to offer Medicaid-funded counseling, addressing a critical gap in care identified through Turner's personal experience as a foster parent. Her journey exemplifies how AI is lowering barriers to entry for entrepreneurs, enabling faster scaling and job creation.

The rapid proliferation of AI is a central focus for Federal Reserve officials, who are assessing its potential to reshape U.S. economic productivity, growth, inflation, and labor demand. Fed Chairman Kevin Warsh has highlighted AI as the most significant economic change of his lifetime, while acknowledging its disruptive nature. A dedicated panel will explore AI's implications for productivity, which could allow for faster economic growth with lower inflation but potentially require fewer workers for the same output.

Concerns are emerging about AI's impact on the labor market, with some Fed officials and analysts suggesting the possibility of structurally higher unemployment. There are also questions about whether AI will lead to a greater share of national income flowing to capital rather than labor, raising social and political implications. Investment in AI-related infrastructure, such as data centers, is also driving economic growth but contributing to increased costs for power and labor.

Experts like John Bailey, who advised Turner, note that AI is making it significantly cheaper and faster for traditional companies to deliver services, empowering entrepreneurs to scale and hire. Torsten Slok, chief economist at Apollo Global Management, links a recent rise in new business formations to AI's role in reducing the cost and complexity of launching companies. Richmond Fed President Thomas Barkin has observed that AI is helping to alleviate worker shortages in some skilled occupations, boosting supply.

However, the transition may not be without pain. Researchers warn that millions of workers, particularly in clerical and administrative roles without college degrees, are at risk of job displacement by AI. A study by the Brookings Institution and Opportunity@Work identified approximately 23 million individuals whose career paths are highly exposed to AI replacement, potentially leading them to lower-paying roles. This disruption could have significant regional impacts, particularly in areas with a high concentration of susceptible jobs.

Frequently asked questions

She used AI tools to learn about startup culture, create a business plan, and refine her investor pitch for Here Now Health.

It provides Medicaid-funded mental health counseling for children entering the foster system.

They are concerned about AI's potential impact on productivity, growth, inflation, labor demand, and the possibility of structurally higher unemployment.

Millions of workers in clerical and administrative roles may be at risk of job displacement, potentially leading to lower-paying positions.

What Happens Next

01Federal Reserve officials will continue to analyze AI's impact on productivity, growth, inflation, and labor markets.
02Further research will explore the potential for AI to cause structural increases in unemployment.
03The long-term net effect of AI on job creation versus displacement will become clearer over time.

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Cadence

How It Developed

Michelle Turner used AI tools to learn about startup culture, create a business plan, and refine an investor presentation.
Here Now Health, launched in January 2025, now has 16 employees and is certified in three states.
The company provides Medicaid-funded mental health counseling for children in the foster system.
Federal Reserve officials are reviewing AI's potential impact on productivity, growth, inflation, and labor demand.
Some Fed officials and analysts are concerned about potential structural increases in unemployment and shifts in income distribution due to AI.
Investment in data centers is driving growth but also increasing costs for power and labor.
Jean Boivin of BlackRock Investment Institute noted competing narratives of AI-driven scarcity and abundance.
John Bailey, an advisor to an investor in Here Now Health, stated AI is empowering entrepreneurs to scale faster and hire people.

Sources

T1
For one small business, AI was key to a quick start and expansionReuters

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