Key facts
- Apple will not launch its updated Siri AI assistant in the European Union.
- Apple cited the EU's Digital Markets Act (DMA) rules as the reason for the delay.
- The company requested an 18-month exemption from interoperability obligations.
- The European Commission denied Apple's request for an exemption.
- EU regulators stated Apple was unable to develop interoperability solutions meeting EU privacy and security standards.
Apple has announced it will not release its updated AI assistant, Siri AI, in the European Union, citing the region's Digital Markets Act (DMA) rules on Big Tech market dominance as the reason for the delay. The company stated it was unable to develop interoperability solutions for the tool that would meet the essential EU privacy and security standards.
Apple had requested an exemption from these interoperability obligations, seeking an 18-month period to introduce an intermediary. However, the European Commission denied this request. Thomas Regnier, an EU Commission spokesperson, repudiated Apple's criticism, stating that the decision not to launch the feature was solely Apple's and that the DMA does not prevent the introduction of new products. He added that Apple was simply unable to develop compliant solutions.