Key facts
- Kraken is the Official Crypto Exchange Supporter for the 2026 FIFA World Cup.
- The partnership will involve fan engagement and crypto product experiences.
- Activations will take place in all 16 host cities across the U.S., Canada, and Mexico.
Kraken has secured a significant partnership with FIFA, becoming the Official Crypto Exchange Supporter for the 2026 World Cup. This collaboration is set to integrate cryptocurrency-related experiences for fans throughout the tournament, which will be hosted across 16 cities in the United States, Canada, and Mexico. The initiative aims to leverage the global appeal of the World Cup to promote crypto engagement among a wide audience.