Key facts
- LEIFRAS Co., Ltd. is collaborating with the anime "BLUELOCK".
- The partnership will launch a new sport tournament named "SIX SHOOT PREMIER 0".
- The initiative aims to enhance youth engagement and brand visibility.
- The collaboration aligns Leifras' "SIX SHOOT" platform with the soccer IP.
LEIFRAS Co., Ltd. (Nasdaq: LFS), a sports and social business company, has announced a new collaboration with the popular anime "BLUELOCK". This partnership is set to launch a new shoot-specific sport tournament titled "SIX SHOOT PREMIER 0". The initiative aims to leverage the appeal of the "BLUELOCK" intellectual property to enhance youth engagement and increase brand visibility for Leifras. Specifically, the collaboration aligns Leifras' striker development platform, known as "SIX SHOOT", with the soccer-themed anime. The announcement was made in Tokyo on June 3, 2026.